Purethird originated out of the urgency to address climate change. In order to do so, we believe that growing sustainable supply chains through regenerative projects by providing both  carbon-producing businesses with a non-disruptive solution to mitigate their environmental impact immediately. We focus on the calculation and reduction of greenhouse gas and other environmental emissions, to reduce the carbon footprint for all of the groups we serve.

​

Focused on finding a business concept to incentivize methodologies that are carbon net-negative from cradle-to-gate, in other words, they capture more CO2 that they emit from raw material to the end of the production process. These also had to be commercially available, scalable to industrial levels, and able to be verified. After exploring dozens of business models, the concept of a meet-and-match of demand and supply for carbon removals was formed.

 

The Next-Generation Carbon Offset

The net-negative part of the carbon capture and long term storage was the valuable climate service. This part needed to be turned into a digitally tradable carbon asset. After many iterations on the name, the CO2 Removal Certificate or RCC, was born. The aspiration became to create a functioning market for long-term carbon removal, which is reliable, efficient and location independent.

​